Not a minute too soon!
The Next Industrial Revolution: William McDonough, Michael Braungart, and the Birth of the Sustainable Economy (2001; 55 min)
With special guest Allison Cook from The Story of Stuff Project
While some environmental observers predict doomsday scenarios in which a rapidly increasing human population is forced to compete for ever scarcer natural resources, Bill McDonough sees a more exciting and hopeful future. In his vision, humanity takes nature itself as our guide to reinventing technical enterprises to be as safe and ever-renewing as natural processes.
Can’t happen? It’s already happening, in degrees . . . at Nike, at Ford Motor Company, at Oberlin College, at Herman Miller Furniture, and at DesignTex . . . what architect McDonough and his partner, chemist Michael Braungart, call ‘The Next Industrial Revolution.’ The film explores how businesses are transforming themselves to work with nature and enhance profitability.
Directed by Chris Bedford and Shelley Morhaim; Produced by Shelley Morhaim for Earthome Productions; Narrated by Susan Sarandon
With the shorts, The Story of Electronics (8 min) & The Story of Solutions (9 min).
Post-film discussion with Allison Cook from The Story of Stuff project, maker of the two shorts. Allison will put the 2001 film in context, describing how things have changed (for better and for worse), and just how much work is left to be done. Join us!